The Most Useful Device in Medicine

Medical Billing Services Mirror

“Success is a peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.”

                                                                                   – John Wooden



Our lives are an evolving, never-ending work in progress.

Every day we get up, look in the mirror and hope that we have the wisdom and intelligence that will enable our contributions to make a difference. If we’re serious, it dawns on us that these aspirations can’t happen in a vacuum. We need a community, a team (whether we call it that or not), and a common point of reference to help us understand the basis for the difference we hope to make – in a word a “benchmark.”

How do we stack up when compared to others in our realm?

Do we understand our performance year over year?

Do we know how to improve our community and ourselves?

If you’re a doctor overseeing a practice, you may know where this is heading.

You need to ask difficult questions in order to make the right decisions. Coach John Wooden was relentless where initiative was concerned, as this quote would indicate:

         “Make a decision! Failure to act is often the biggest failure of all.” 

This is incredibly relevant when it comes to your practice. There are resources (MGMA, HBMA or a number of others) available to help you understand the quantitative decisions, but what about the qualitative decisions?

While productivity, revenue and efficiency are normally categories associated with quantitative data, there is a deeper qualitative aspect to them as well. The qualitative decisions are directly related to the capabilities of the individuals or partners you assign and entrust your day-to-day tasks to. It is the basis for building a great team, or less metaphorically, optimizing staff.

An optimized staff has the most appropriately skilled individuals at each position. Once these individuals are in place, operational costs decline and practice overhead decreases. The key is finding those gifted individuals.

Wooden’s criterion for success is one way to identify an effective and skilled individual. Here are just a few of the qualities to look for:

Competitive Greatness: Perform at your best when your best is required. Your best is required each day.

Alertness: Constantly be aware and observing. Always seek to improve yourself and the team.

Industriousness: Success travels in the company of hard work. There is no trick, no easy way.

Cooperation: Have the utmost concern for what’s right rather than who’s right.

Enthusiasm: Your energy, enjoyment, drive and dedication will stimulate and inspire others.

For over thirty years I’ve held these virtues in high esteem and built the CRT staff around them. If I don’t see these qualities when I look in the mirror every morning, it’s likely I won’t recognize them in any candidates. As I said, it is an evolving, never ending process.

If you need a medical billing experts, you can be sure that CRT is the best. In turn, if you choose to work with us, we will help you dedicate the time you need to do what you do best, and ultimately look in the mirror and see a great doctor.

Please start by visiting or by calling me, David Doyle @ 248.679.1700.


CRT Medical is the largest medical billing services company in Michigan. It has also flourished in the industry for over 30 years.


For more of John Wooden’s pyramid for Success please visit:


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